Lead in the way only you can.

CEO-level coaching for the start-up leader who needs to grow fast.

Become not just a great leader but a great human being.

Don’t lose yourself as you take your company to the next level.

You want to focus on your zone of genius-the work you love and are uniquely able to do- but get pulled into things that don’t feel as valuable, like endless meetings, politics and people issues.

Through coaching with Caneel, you can focus on the part of your job you love, get the rest off your plate, and hit key milestones. Through deeply understanding who you are as a leader and human, uncovering patterns and blind spots, and applying strategies and tools tailored to you, we make sure you are operating in the easiest way possible with the biggest outcomes imaginable.

With Caneel, you can get better at….



Navigating people issues and ending drama

Managing your board

Wowing investors

Bringing on top leadership talent

And you’ll be able to take a three-week vacation without things falling apart.

Don’t believe me?

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I know how the journey plays out.

I’m Caneel Joyce, a CEO Coach. I used to be an operator. And for a while I was a business school professor at the Haas School of Business and London School of Economics. Now, I coach adventurous, visionary CEOs and leaders of high-growth companies to big outcomes. Being a CEO Coach gives me unique insight into what it takes to grow and change when the stakes are really high. 

I understand the normal rules don’t apply to you. You know you won’t win if you do what everyone else does. We’re going to find your unique way. My commitment is to you, authentically living, leading and creating. (And kicking ass)

To read more about my background and philosophy, head over to my bio. If you’re ready for adventure…. 

Get ahead of problems when the stakes are highest


1. Deep Dive

We do a full assessment where I get to know you deeply.  We connect the dots and identify core themes that will be the through line for the whole coaching engagement. We establish a vision for where you want to be at the end of six months.

2. Coaching

In coaching sessions, we think through the most important issues and challenges you’re facing now. We make sure that the way you are operating is creating the biggest outcomes imaginable. Coaching with me is creative and challenging.

3. Growth

By the end of our coaching engagement, everything feels easier. The team around you is operating so well, that you’re able to stay focused on the three most important aspects of your job (vision, team, and resources), and the day-to-day seems to run without you.  All of my clients go on to reach major milestones in funding/growth. And they become noteworthy leaders in their industry.

“I have had executive coaches in the past and they are just that….executive coaches. Caneel is a whole-person coach. Caneel is extraordinary at helping you understand yourself and how your attributes may be perceived differently by different types of employees. After working with Caneel, I am more well-rounded, have more time, am better at decision-making, and have become more effective. Caneel made me into a coach and leader to propel my organization forward.”

Jeremi Gorman, Chief Business Operator, Snap, Inc.

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