#57: The Feminist Identity with Mary Bloom of Snap Inc. and Anna Bloom of Airbnb Plus

HIGHLIGHTS FROM THIS EPISODE

You used to think that gender was a simple thing. For some of you, you simply were born into one, and for others, you have questioned, identified and discovered for yourself. Whatever your gender is, gender does play a very important role in shaping what your life looks like – this is undeniable.

 

And in this post #metoo era, it is often an uncomfortable topic to discuss. Today we're going to be focusing on what it's like to be a leader as a woman. How women can support and empower each other, and some of the traumatic things that women face in the world. I have back on the show today Mary and Anna Bloom (of Snap Inc. and Airbnb Plus, respectively) who are here to share some personal stories and excellent advice for men and women alike around what it's like to be a powerful woman.

 

We’ll discuss what it means to be a feminist and how this concept has evolved over the course of their lives, the ways that they have been leaders while maintaining feminist identities, motherhood as an identity shift, and ways you can support yourself as a woman. I think you're going to find the way that they show up in their organizations as women to be profoundly inspiring whether you're a man, a woman, or any other gender. You are allowed to be a powerful woman. And men, you are allowed to be feminists. 

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More About Mary and Anna Bloom

Mary and Anna Boom are two sisters, and two amazing leaders in their own right.

Anna Bloom is the head of content strategy for Airbnb Plus, which is a selection of homes verified for quality and design on Airbnb.

 

“After getting a fellowship with Code for America, which was all about working with city IT departments to create new and innovative apps for citizens, and then wound up after Code for America, after working with the city government IT departments of Philadelphia and Seattle, wound up working at a digital agency, and that is when I first called myself a content strategist.”

 

Content Strategists are responsible for the words and the messaging for a company. It's essentially overseeing end-to-end, all of the content, all of the words, all of the messaging within a website or an app. They shape the narrative within any given digital flow, focusing on what things are called, button text and consistency. 

 

“Plus the one-liner. The value proposition. So when I describe Airbnb Plus, and I say, "A selection of homes verified for quality and comfort", we sweated so much of how to reduce what we were trying to offer into a single sentence, and that is... in effect the less room you have... I think of it a lot like poetry. Actually, my job is a lot about trying to reduce, reduce, reduce, to get to the essence in any given moment of what you need to know.” 

Mary Bloom is a product manager at Snap Inc. who runs their commerce and travel solutions.

 

“After graduating, I got an internship through at a tech company that was building apps on top of Facebook. I ended up joining another company called Tapjoy that was really starting thinking about mobile advertising in a very serious way. And that lead me to getting an opportunity with Scopely who was a client of ours.” 

 

Mary spent a few years with Scopely as director of developer partnerships and then joined Snap Inc. to map out their revenue strategy, making sure they were able to scale quickly, build the right solutions and bring on the right partners.

 

“I joined Snap Inc. right before they IPO'd, so they were looking for a revenue strategy through partnerships, and my background lent itself well to the early days of monetizing at Snapchat. We built out an API that third parties could build on to offer different buying solutions for advertisers, which was the impetus for the programmatic buying, self-serve buying, and scaling of their revenue. In the beginning, everyone was saying, "Is this really going to take off? Are they really going to make money?" And now we're scaling that revenue up on track to do a two billion dollar run-rate.” 

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